2026 Fashion Scholarship Fund Product Development and Design Case Study: Rugged Meets Rail: YETI Rides with the CTA explores a collaboration between YETI and the Chicago Transit Authority to create a personalized drinkware collection that celebrates Chicago’s identity while giving back to a vital public transit system. The concept centers on sustainability, personalization, and community pride—showing how everyday products can become meaningful symbols of place and social responsibility, while opening opportunities for YETI to expand partnerships with public transportation systems globally.